Content Strategist

We are seeking a Content Strategist to launch a flywheel of scalable, relevant, refreshingly real content that features experts, showcases their expertise, and helps people make buying decisions on the best gear for their needs.

With the goal of supercharging Curated’s organic growth through content, you will focus on empowering and activating content creators with accessible, authentic formats that can be scaled across different Curated verticals without the need for heavy editorial production support. From project definition and staffing, to implementation and publishing, you will build out pipelines of engaging content that drives organic traffic and meets buyer needs.

This is an ideal role for someone who loves creating content, building out scalable operations, driving organic growth, and telling authentic stories. In setting creators up for success in written and video content, you’ll be collaborating with Curated Experts across a diversity of fields - from golf, skiing, and snowboarding to camping, coffee, and kitchen.

Responsibilities

• Drive content strategy for achieving organic growth across Curated’s verticals, developing compelling, differentiated, scalable content formats accessible to Curated Expert creators and optimized for users at different stages of the buying journey
• Manage content project staffing to unlock scalable, self-sufficient production systems, advising editors, publishers, and other stakeholders
• Define talent needs and set Curated Experts up for success in content creation initiatives, providing feedback to writers and video hosts
• Conduct SEO keyword research to identify content opportunities and optimize articles to increase rankings and organic traffic
• Build a content strategy for launching into new categories, defining the types of content that will help Curated achieve organic growth
• Conduct user research with consumers and experts to uncover actionable insights for creating and improving content
• Monitor and report on content performance to identify what’s working and what could be improved
• Maintain our brand style, voice, and editorial standards
• Stay up to date on industry trends, including best practices on multiple platforms and successful engagement campaigns
• Collaborate with cross-channel partners, including Product, Design, Marketing, and User Research, to execute against the roadmap

Qualifications

• 3+ years of experience creating content
• Demonstrated ability to spearhead end-to-end content production
• Experience advising and setting content creators up for success
• Demonstrated passion for storytelling
• Interest in designing compelling user experiences
• Excellent written and verbal communication skills
• Demonstrated ability to implement initiatives quickly with analytical ability to act on insights from iterative content experimentation
• Self-motivated with a strong work ethic
• Ability to collaborate and be a team player
• Highly organized in a fast-paced startup environment
• Meticulous attention to detail
• Experience managing content for an online publication or Youtube channel a plus
• Experience driving user-generated content a plus
• Adobe Creative Suite, Final Cut Pro, graphic design, and/or Photoshop experience a plus
• Understanding of SEO best practices, Youtube, Instagram, and Facebook a plus.